July 5th, 2009 at 09:32pm
Under adsense money
With the advent of Google losing a court case (and a shed load of money) and the continued problem of click fraud the question is now on the tip of everyone’s tongue – “Is Google Adsense still the cash cow that it was?”.
In this article I’ll take a look at ways in which the average webmaster may still develop a successful Adsense business and how to use the up and coming Google witch hunt to your advantage.
There are currently two main problems that are facing Google, both of which are serious and could lead to the demise of both Adsense and Adwords.
The first and most serious problem is that of click fraud. For those of you who do not know click fraud is the act of clicking on your own (or a friends) ads in an attempt to generate artificial earnings.
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This is such a problem for Google as it ensures that the value that Adwords purchasers gets is significantly less then they would want, thus ensuring that sooner or later they will just get up and walk away (with what remains of their advertising budget firmly clamped in their hand).
To remedy this problem Google have tried putting several rules in place such as not allowing the webmaster to show Adsense ads in auto surf sites (to name but one restriction).
The second problem that Google faces relates to content, notably the amount of original content which is out there.
The problem in this case is that many people have purchased article scraper software (software that you point at someone elses website and just shout ‘Fetch!’ – it then returns a document collection which is a complete rip off of the site).
This was already a problem before the advent of Adsense sites and with the continual chain of people chasing high value keywords it has become worse; It is now possible to search for a given phrase on Google and return nothing but duplicate content for the first few pages of search engine results.
In order to address this problem Google has been modifying it’s algorithm to effectively punish people with duplicate content, the extent to which an individual site is ‘penalized’ is currently a matter for debate.
So, given Google is about to launch a witch hunt looking for sites with nothing but duplicate content and for people performing click fraud what can you do?
After all there are so many people out there using site generation tools that Google can trace and/or document obfustication technology (you’ve seen the ads – “We can make your one original article into 300 and Google will never know!” – yep, and anyone who visits your site will just find drivel with spelling errors or contextual mistakes).
Step 1.
If you must use site generation software make sure you find one that leaves no trace behind itself, ask yourself – ‘If I was looking at the source code from the generated page how would I know that it’s machine generated?’
Step 2.
Don’t use site scraping tools, they’re immoral and a waste of your time
Step 3.
Do include RSS feeds into your pages, they add fresh content with no effort on your part (at least one of the site generation tools now supports this kind of functionality)
Step 4.
Don’t click on your own adverts, Google will can you in the blink of an eye
Step 5.
Do get incoming links from established sites (in the same area as your niche content)
Summary.
If you are at all serious about creating an Adsense income you need more than one site and so it is inevitable that you will use site generation tools (because there aren’t enough hours in the day for you to create the amount of pages by hand), by all means use these tools but use them ethically.
When using site generation tools ensure that they allow you to add multiple blocks of Adsense /Clickbank /Ebay code to each page (it saves you a lot of time) and that it performs search engine optimization for you (both on page and off page).
You should also take the time to write some of your own original content – like this or perhaps pay a ghost writer to create a batch of articles for you (don’t forget to ad your bio box at the bottom of everything you write).
To answer the initial question, yes, it is still possible to make LOTS of money from Google – you just need to be careful.
By Adsense Blog
July 4th, 2009 at 09:33am
Under adsense secrets
1: The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don’t like vague pages that don’t make it very clear what the page is all about.
Don’t even think about trying to ‘trick’ AdSense. (They have penalties, including getting kicked out.) Don’t create a page on one topic and give it a file name about a different topic—that’s too confusing.
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In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.
2: Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical — not horizontal — format to display your AdWords. I agree. People have become “banner blind” to a horizontal format. Plus, Google has “trained” us to click on relevant text ads on their own site and they use the vertical format.
3: It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough “breathing room” — i.e. white space around the ads — so that they will easily attract your visitors.
4: The latest marketing tests have revealed that placing pictures beside, or above you’re a ads can have a massive impact on click-thru rates. This is because the eye is immediately attracted to the picture, once they see the picture, they see the ad!
5: I know it’s tempting, because it seems so easy and it’s just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.
Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not…
By Adsense Blog
July 2nd, 2009 at 09:33am
Under adsense secrets
This article will give you several different ways to increase your Adsense income. The first step is to log into your Adsense account and look at your last months states. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM.
Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.
Impressions are the number of times your web pages with Adsense ads have been viewed. You improve impressions by creating more traffic to your web pages.
Here are several ways to increase traffic to your pages:
-create more web pages, with relevant, focused content
-create more links to your web pages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the ‘resource box’ at the end of each article, and submit them to article directories
Increasing traffic to your adsense websites is the best adsense trick.
The next area that will improve your earnings are increasing your ‘Clickthroughs’.
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
Although you can’t dictate which google.com Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too.
For example, if every page of your site is about fishing, and the word ‘fishing’ appears several times on every page, its likely that your Adsense website ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page.
The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.
The next way to make money with Adsense income to generate effective CPM.
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Look for top paying keyword adsense words to use for your campaigns.
Although Google doesn’t release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture.
There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.
So now you have the basics of increasing your Adsense income. Here is the basic formula:
-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense web pages for maximum impressions.
You can also find some resources about Google Adsense. Get an adsense ebook or join an adsense forum. Increasing your adsense revenue is going to take time and consistent and diligent work. Keep focused and don’t get discouraged. Use these Adsense tips and watch your income grow. God bless you. Jesus loves you.
By Adsense Blog
July 1st, 2009 at 03:33pm
Under adsense secrets
Are you exhausted from servicing your clients, struggling to find work or overwhelmed while paying the bills? Then you need to invest some time in developing passive income. Passive income is money you make even when you are asleep or working with a client. One avenue of passive income is to partner with Google.
Thousands of businesses are paying Google to carry their advertisements on search results. You can profit from this fact by partnering with Google even if you know nothing about internet marketing. You can create content rich web sites about any topic including your hobbies, your business, current events, a blog and much, much more.
If this sounds interesting you need to read “Adsense Revenue Exposed” by Michael Rasmussena and Jason Tarasi. This e-book is a mere 29 pages and a quick and easy read:
The main chapters included in the e-book:
*Make Sense of Google AdSense – and make money!
*How much can I make with AdSense and how do I get started?
*Join the AdSense Program
*The 5-Step Plan to Success
*Summary and Additional Resources
Some of the topics covered are:
*3 reasons your website should be using Google Adsense (and nothing else) right now.
*How to keep your competitors ads from showing up on your website.
*How to let visitors search the web from your site (and profit while they do it)
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*The simple mathematical formula behind Adsense that makes you cash. (And makes some Google Adsense users up to $25,000.00 a month.)
*The trick to creating a website Google will love (and will end up making you the most profits with).
*How to format your ads to get the most clicks (and cash)!
*Where to place your ads for maximum exposure (there’s a technique to it).
*5 tips to selecting super-keywords that bring in visitors that are ready to click.
The authors begin with an overview of Google Adsense and Google Adwords. Next you are lead through the steps necessary to set up Google Adsense and install it on your site to create income for you. This e-book highlights the technical aspect of setting up Adsense and getting it installed on your site. I wish this e-book had been around when I set up Adsense on my site. I would have saved so much time!
The next chapter of the e-book is a five step plan for success covers do’s and don’ts, Google rules, Adsense options, tools, scripts and additional resources. The language is non technical and there is very little jargon making it easy for everyone to read.
This e-book will help with both the inexperienced and experienced AdSense publishers. I’ve read a number of e-books lately about Google Adsense and this is one of the best.
By Adsense Blog
June 30th, 2009 at 09:36pm
Under adsense secrets
Most of you may have heard about Adsense and the income it generates. However, most people don’t know how these thing work or how to make it work properly. Firstly, here is an explanation of what is Adsense all about.
An Adsense is a program designed by one of the most popular search engines, Google, to create income for your website. It is very much like an affiliate program that is delivered by Google on where you will display a text or image links where people visiting your website can click on.
You will make money in Adsense programs when people visiting your website clicks on the adsense program. Every click made by visitors in your website is equal to a specific amount of money. So, it is very important that you should generate targeted traffic into your website in order to make this work.
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You may also place a Google search box in your website where your visitor can search for relevant text ads and will be displayed on your website. Another feature in the Google Adsense program is the Adsense referrals. Here, you can make money by displaying Google’s referral buttons in your website.
Application in Google Adsense is very easy. You just have to fill out an application form found in their website. Adsense is available for any websites except on pornographic websites and hate websites. Your contents should have a specific topic where Google Adsense will choose an adsense program related to the contents of your website.
All you need to apply is to have your own website.
Make sure that your website does not have any pornographic content, racism, or any other content that may offend some people. Joining in an Adsense program is fast, easy and most of all free.
Why join an Adsense program? The answer to this question is obvious: To make money at home. Adsense programs are free and relatively easy to join in one. You may think that having an Adsense program displayed in your website can lead people away. However, if you have a good content and an attractive website, you will be sure that those people will always come back and read more of your topics.
One great type of website for an adsense is a blogging website. A blogging website can generate you a lot of targeted traffic and also a lot of clicks in the Adsense program.
The placement of your Adsense program is also very important to generate clicks. Usually, you can place your Adsense program anywhere in your website. However, there is a specific placement to generate more clicks. For example, it has been found that placing your Adsense program at the top of the web page generates more clicks than that of web pages that places Adsense programs below their web page. Another way to generate clicks is to place your Adsense program near rich content areas. This is because people focus more in these areas and tends to click on them more.
An Adsense program can give you a lot of income opportunities if you do it right. Try to make your website score a high rank in order to qualify in Adsense programs. Adsense programs are also one of the easiest ways to generate extra cash. You just have to update your website from time to time in order to keep on creating more targeted traffic. Try to consider making a blog website, these types of website creates huge amount of targeted traffic and can virtually take care of it.
By Adsense Blog
June 23rd, 2009 at 03:30pm
Under adsense keywords
The Google Adsense program pays the webmaster every time a visitor of their website clicks on the ads that Google displays in their web pages. Thus it has become a truly viable and profitable option to earn a living online. So a correct positioning of your Google adsense ads can make or break your success with the Google adsense program.
Like me, many have been scouring the internet for a sure fire way of making some extra income from your content rich website. Numerous Internet marketeers have joined the Google Adsense program and placed Google ads on their websites. But many have also had the frustration of not getting enough visitors to the site and again have been scouring the internet for information on combining Google Adsense and Google Adwords to get targeted visitors to your site.
Traffic
The effective techniques for high daily Adsense cash creation must involve both traffic generation and the use of the highest paying Adsense keyword phrases in your particular industry or field. Many times you will find that the same keyword phrases that will attract the highest paying daily Adsense cash ads will also pull in significant traffic from leading search engines, meaning that your technique can aim at hitting two birds with the same stone. To increase the traffic to my website I write articles and submit to ezines to get traffic as well as external links. Many back links is one of the keys to rank your website higher.
Keywords
If you use Adwords keyword tool to select keywords you will be better off and get some valuable information. Make notes, notice the main headlines and keywords used. But, filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content will most probably earn you a penalty.
The search engine robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them. The owner of a site about acne scars then would be able to do a little research online to find the highest paying keywords in this area and then – if you know where those hotspots are – you can place those keywords in the right areas on the page. Google Adsense has very good information on how effective the placement of ads are.
Clicks
Every time a visitor to your website clicks on one of the links, you receive a small amount of revenue. The traffic flow into the Adsense site dictates the number of clicks a certain Adsense site may incur. To achieve the Adsense dream, a webmaster must produce a site that has the factors and characteristics needed to generate the traffic and clicks it needs to be profitable.
The webmaster get paid a portion of the money Google receives from it’s advertisers each time someone clicks an ad on your site.
Relevant
It is really amazing that all you need to do with the AdSense program is to take a small piece of code, paste it into your website and instantly relevant ads start appearing. As soon as your account is approved for adsense ads then the most relevant ads will show on your webpage. With fewer relevant ads you get fewer clicks with lower Adsense revenues. While ad formatting and placement may affect ad click through rates, they have nothing to do with the delivery of relevant ads to your site. To make the pagerank of your site higher you should update it regularly and you should also introduce a relevant RSS feed.
By Adsense Blog
June 21st, 2009 at 03:38pm
Under adsense start
Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.
How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.
Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.
There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.
Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.
Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.
Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.
The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.
Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.
Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.
Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.
To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.
Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.
Give it a try and you would not regret having gotten into Adsense in the first place.
By Adsense Blog
June 19th, 2009 at 09:28am
Under adsense account
It’s worthwhile to examine Google’s definition of Google AdSense and Click Fraud, before delving deeper into âAdSense Fraudâ .
Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as âGoogle Partnersâ. The ads chosen by the Google both for display are contextual and the ads are related to the contents of the publisher’s website, more specifically that particular web page. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google’s âundisclosed âcriteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google’s income from that click.
In theory it’s a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn’t live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all.
Unfortunately, this happy façade hides blemishes. Severe ones. For all Google AdSense Publishers are not created equal. While (we daresay) many advertisers have a genuine website, providing a valuable or interesting service to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night (and we will explain later why we use that term), make websites for the express purpose of milking AdSense revenue.
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This category of fraudsters deserves a taxonomy of its own, which we have developed (the other categories, click fraud and impression fraud are even bigger problems in some industries). In the interest of not being gender biased, we have alternated between genders. We hope that our lighthearted tone does not mask the revulsion that we feel towards these cheats.
Regressive Fraudster ( aka ClickMonkey ):
This guy is at the bottom of the food chain. Inspired by the riches of his neighbor Ms. Jones, who has been making more than ten grand a month in AdSense revenue, he plans a course of action. He âinvestsâ in a clickbot software ( a simple google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of elance to create a ânetwork of sitesâand â click bot â. He hopes that the interlinked sites will provide each some âlink popularityâ and increase his page rank. If only it were that simple! He then proceeds to use the 30 dollar clickbot to start clicking on the sites. Or he could click on them himself manually using the proxies. We don’t call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Wanna -Be-Fraudster.
Wanna -Be Fraudster (aka BOZO):
This girl searches for high paying keywords like âhome loan equityâ (current ad words rate: 45 dollar), or âweb hostingâ (ad words costing 20 dollar). She correctly guesses that the AdSense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!
Little does she know that Google has a 45 day inspection period before she get her nubby little fingers on that cash. With little to no knowledge of Click through Ratio, her greed couples with her ignorance. Seeing her ill-gotten paper wealth multiplying in her AdSense interface, she increases the clicks. Google however inspects the CTR and throws a fit when they see a CTR exceeding 20%. Furthermore, Google notices clicks mostly originating from a few IP addresses and that essentially seals her fate (or rather docks her earnings). That virtual cash is now just some deleted bytes on a hard disk on Google’s servers. She moans, nay she rail against the cruelty of Google’s policy. Some of these people wisely cease and desist such activities, perhaps philosophizing about the NFL (no free lunch) theorem. Others however see it as ground school for the next stage of nefarious behavior. The Almost-There Fraudster.
Almost-There Fraudster (aka SmartAlec ):
The archetypical ATF is supremely confident in his ability to fool Google. Like the BOZO, he looks for high paying keywords and makes appropriate website(s). Let’s assume that he is in a third world country, just to make the case more interesting. The case described here is 1 year old news. He has read this article and taken the learnt the subsequent lesson. He knows that that the clicks from the IP Addresses of USA, UK & Canada are worth much more than the clicks from the IP Addresses from the third world countries. He therefore seeks to befriend people from such IP addresses by logging onto messenger services.
This way, he gets the unique, unrelated IP clicks and (he hopes) that Google is fooled. Remember âcreature of the nightâ. Well, these people typically are more than a few time zone removed from the US or Canada and therefore are up at odd hours whenever they feel that their targets are most likely to be active. Plus they sometimes have to deal with âinconveniencesâ like a day job.
AT fraud thinks that the clicks he obtained by trolling on these sites is a job well done. He has got clicks from the IP address of his choice .. An interesting factoid is that for AdSense, state also matters. Clicks from Washington and New York State have the highest payout for AdSense Fraud.
He has just one problem. His tragic flaw. While he worked so hard to get the unique IP and high earnings, he is not able to maintain a good CTR. He is likely to cross the limit of 30-40% of daily CTR and 10-20% of overall CTR. He ends up in the same purgatory as the BOZO. The account is banned, and he gets the abominated email. Yes, the âAdSense account closureâ. Almost-There is never good enough in this nether world of AdSense gaming. Although it is possible that he would have made a few thousand dollars before the punishment catches up to his crime. Crime doesn’t quite pay, now does it? Well, gentle reader, unfortunately crime _is_ paying to the next category. Fraudster Maestro ( aka Satan’s Spawn).
Fraudster Maestro (aka Satan’s Spawn):
This category of fraudsters is the most sophisticated and rarely gets caught by google . She has researched the high paying keywords as well as the CTR issues well. She has the smoothest lines in the business of soliciting clicks. She can flirt online, and ask to click the âlinkâ for her picture. Or she may claim that clicking the link causes the hungry child to be fed in Ethiopia. Let’s follow a typical âsimpleâ chat session:
US User: hello
FM Fraud: what are your coordinates, handsome?
US User: NY, NY
FM Fraud: Oh! Wish I could be there. Can you help out a damsel in distress?
US User: sure
AT Fraud: I have made a site and want to see if all the links on this page are working or not. Can you please click on the links and see if the other page loads?
US User: Sure. Link?
FM Fraud:www.fraudstersite.com/high-value-keyword-page.html
US User : wait! Yes I checked all the links and they are working fine.
FM Fraud:
Thanks
US User: so can we talk about you now? (Message Not Delivered as the fraudster has blocked the User and is busy looking for a new victim)
And she has lots of tricks up her repertoire besides chatting up strangers. She knows about opt in lists, usenet and blogs where she can snare the victims. Technically savvy and able to empathize with her victims she doesn’t let arrogance get in her way to success. Since she is very mindful of the CTR issues she has a secret weapon. She has optimized her site for some low paying keywords which are really not competitive. She organically gets lots of traffic (but for things unrelated to those competitive high paying keywords). In her website, she may be giving away free greeting cards or free screensavers. End result is a fabulous impression count. The second step for her is to makes unrelated pages on the same site and these pages pertain to the high paying keywords. These keywords are used to attract the victims of chat sessions. The process of getting the clicks is different but the results due to CTR are very lucrative.
So, how does all this geek talk affect the PPC advertiser? It’s a 5 billion dollar+ dollar market (for exact projections onto the future, please check out our FAQ, and with a 20% + fraud rate, we are talking about a 1 BILLION dollars fraud per year. Even Dr. Evil may be impressed by such a number. It’s greater than the cumulative GNP of a few banana republics. And a fair chunk is ending up in the coffers of these fraudsters. We know from anecdotal evidence, how people are clearing up to 20 grand a month. All, courtesy of the hapless PPC advertiser.
We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC âyou always get a little less back than you put inâ. It needn’t be that way, if you watch carefully where your ad words traffic is coming from and take some steps (such as traffic analysis or at the very least a log file analysis) to protect arm yourself. Look for patterns, some of which are obvious(such as large traffic spikes from India). Unfortunately other patterns may require a doctorate in artificial intelligence. Still the keyword is to stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and taking steps that you deem appropriate. Before the situation goes out of hand. Remember, an ounce of preventionâ¦
We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC âyou always get a little less back than you put inâ. It needn’t be that way, if you stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and taking steps that you deem appropriate.
Some things you can do to stay ahead of the game. This is by NO means an exhaustive list, but it’s a start. It’s sorted by the level of protection in ascending that you may need.
1> Let your visitors know that you are tracking them and know quite a bit about them. For instance, if you visit www.sofizar.com , you will see information about yourself. You can display this information to all your visitors, or only to some of them. It can be in-your-face or subtle, but it will remind at least some of the fraudsters that they are being watched. Sofizar provides free sample code and connection to its database allowing you to display âpremiumâ information (like City, ISP, and ISP contact number).
2> Invest in a serious visitor tracking software. Set alarms based on the number of times a person clicks on your site in a certain time period(hourly, weekly, monthly). Display the same information to someone who is definitely PPCing your budget to death, as a custom message box. Something harsh, if the pattern keeps up. âWe are logging the usage, and we are noticing that you keep clicking on our site through PPC. If you don’t cease, we would be forced to call your local ISP at +91-23-344-5678â(if you see the information that we can glean about visitors, you will know we can get even more specific). This will weed some of the casual fraudsters.
3> Start checking for things that we have discussed earlier, by investing in an industrial strength data collection package. Based on your data collection, one strategy is to score each visitor, deducting(or adding points), based on the following (non exhaustive) list.
a. Visitor conversion/past conversion history.
b. Visit Depth Analysis.
c. Visit Time Analysis(time spent on each page and time of day the visit happens).
d. Cookies/Javascript/âUnknown OSâ
e. Keyword Cost analysis.
f. Anonymous Proxy Server
g. Is part of âFraudster listâ.
h. Country/Localization analysis(are you really targeting people in Sao Paolo , Brazil for your French Restaurant in New York ?).
4> Do pattern matching. See what your top 20% of your customers do as part of a âmacro patternâ and match the visitor against that pattern.
Keep in mind that you will get a few âfalse positivesâ and vice versa. A few innocent people may get tagged unfairly as âfraudstersâ while a few âfraudstersâ may well give you the slip. It’s not an exact science, but over a period of time you can get fairly close. If you decide to take up your case with Google, you have to make a very convincing case. All based on meticulous data, instead of (what may be considered by them as) paranoia.
Over the long term, as the threat evolves and the fraudsters improve, you have to keep adapting your strategy using your friends, diligent data collection, statistics and pattern matching.
If you have any further question, comments or want us to give you a free evaluation if your PPC campaign is a likely magnet for fraudsters, please email to: art@sofizar.com .
For more information about adsense fraud visit: http://www.sofizar.com/adsense-fraud.php
By Adsense Blog
June 15th, 2009 at 05:15pm
Under adsense codes
I have often pondered this question?
Here are my own basic thoughts on the complex subject.
Most websites I visit have some kind of adsense system running; I would estimate that some of these are making good money from the Google system. Certainly sites with over 1000 visitors per day should receive a small amount of revenue.
Generally I believe the adsense system is a good one, however like most things these days the adsense system has been misused by individuals who fully understand how search engines work; unfortunately these people have already made their money. These people have used many tactics in the past to raise their sites page ranking, thus ensuring more visitors, more visitors means more revenue from the system. These sites are generally kept open for a few months and then closed down, with the next one instantly opened up. This practice has been going on for years. The sites are even sold daily on EBay; I would imagine they are just about to be banned.
What normally happens when a few people misuse a system is it leads to others suffering, and in this case it has happened. Google is sandboxing new sites for longer. Saying this company had to act, they have now introduced the ‘Big Daddy’ update. This update has affected sites that have large numbers of irrelevant links or millions of irrelevant web pages. Unfortunately it has also affected the ranking of genuine businesses; hopefully this is just a temporary blip. My own opinion is the internet should be a level playing field for everyone; however I somehow doubt it ever will be.
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I believe there is a place for adsense on most sites as long as it is discrete, well set up and does not look out of place, (fonts, colours etc), The main thing to think about is what do you want from your visitors. Most sites offer a product to potential customers. This causes the dilemma of balancing potential revenue from adsense against losing a potential customer, what I mean by this is, a visitor may be interested in your site, however you could lose them instantly to Google. This is why in my opinion is if your site has a product you are selling, you should never employ adsense on your homepage.
In conclusion I like the system, it is easy to set up and user friendly. I hope Google manage to filter out the unethical element who in the end will only spoil things for everyone.
About the author – Peter Arkwright recently retired from the military, he is now the Managing Director of http://www.bizseller4u.com
A new portal that allows people to list their Business for Sale
This article is free for republishing
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By Adsense Blog
June 15th, 2009 at 11:14am
Under adsense codes
What does small and big websites have in common? Two words. Adsense templates.
From the time adsense and adsense templates had been introduced, it has proven to be one of the most effective ways of generating more money over the Internet. You can never see a site without one of these ads plastered in some part of their pages. It does not matter what your site is catering to. The only thing important is the presence of these adsense templates.
Although a lot of site owners have used these ads to their advantage, there are still those who have not. If you are just one of those wanting to have one of these adsense templates into your site, you surely would want to know how to make the most of the templates.
How do you use adsense templates to generate you more advantage and income?
1. Simple website layout.
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Try to maintain the simplicity in your site. Not only will your visitors find it easy to search on the things they need, but your ads will clearly be visible. Putting on too much graphics, pictures or flashes can definitely divert your visitors from clicking on your ads.
If the primary purpose of your site is to generate more adsense income, then focus more on getting people to click on the ads. Give your adsense the space they deserve where people can see them the instant they come into your site.
2. Adsense template design.
Put your adsense in the place where you think they will be more profitable. You would also want to make sure that they go well with the colors you are using on your site. You would not want them to be overridden by the background colors you are using.
Try to keep them as visible and as complementary to your site as possible. Check out other sites that are using adsense. See how they position their ads and how you react to them.
3. Articles.
Put articles that are very much related to your target market and what your site is about. It is best to write out original articles with contents that people do not get to read everyday.
You can also make use of ghostwriters to supply you with original contents if you think that writing is way beyond you. Just make sure that the contents are original to avoid being accused of duplicating other articles.
4. Keeping track of who comes in and out of your site.
Having a close watch over the people that are visiting your site is necessary if you want to keep track of the income your site is generating. Get to know what ads people are clicking more on. You may want to pattern those that are being ignored to those that are being clicked often.
If you find that none of your adsense or pages are being visited much, then maybe the other aspects of your sites are causing these problems. Check out your keywords or your topics.
5. Generating traffic.
Even if your site is the best looking site over the Internet, it would not matter one bit if traffic is not coming your way. No visitors simply means no income.
And even if you are using the best adsense template around, if you have not planned your strategy correctly, then all your efforts will result to nothing in the end.
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